Digital Marketing Newcastle
Contact a Newcastle website design and digital marketing company that will take your business to the next level!
Digital Marketing That Will Grow Your Business
Getting your business found online and customers calling you is very challenging. AM Web Design and Digital Marketing Newcastle provides the knowledge and expertise to make sure that your website and the digital marketing for your business are effective and work, leading directly to the growth of your brand.
Marketing Your newcastle Business The Right Way
Within today’s busy online environment it is very easy for businesses and websites to get lost in all the noise and confusion of what is happening online.
It seems like there is always something new being released or a new form of Social Media that is suddenly in fashion and that everyone is using to drive visitors and traffic to their websites.
But for a local business, there are a number of key digital marketing methods that work today and will continue to work long into the future, and these are the long-term organic traffic methods that our digital marketing team concentrates on alongside using paid traffic to grow your presence online.
These digital marketing methods include Search Engine Optimisation (SEO), Social Media, Email Marketing, Content Marketing, Google Maps and Pay per click advertising on Google and Facebook.
You can use just one or all of these digital marketing methods to generate leads online because they all work but using them all together is the most effective route to long-term success of your company.
Your Own Digital Marketing Manager
With the help of your digital marketing manager, we will ensure the growth of your brand and website online, using a strategy that combines all the methods together will really drive results and focus on what works.
Of course, all of these methods need to be backed up by great web design that has been built and designed to generate leads and convert visitors into paying clients.
These are what our Digital Marketing services concentrate on and what we recommend our clients use to promote their business, however, we understand how busy running a company is and that it is very rarely cost-effective for an owner to do all the marketing themselves.
Ongoing Digital Marketing Services
Each person and company that we work with has different requirements and needs, therefore, it is always best to start with a conversation so we can discover more about your goals and targets.
This is why we always speak to our clients first to discover exactly how we can develop a marketing plan that will help them succeed online and ascertain whether organic marketing or paid marketing is the most effective method for them to drive results and see the digital growth they desire.
Google Business Profile
Google is the biggest and most popular search engine in the world and it is essential that your Newcastle business can be found in it.
We put businesses on the digital Newcastle local map and make sure that you will be found in the top 3 local listings for your area and business.
Getting to the top and staying there takes a lot of management but it will ensure a lot of organic traffic, calls and leads calling you directly.
Social Media Marketing
Getting social can be a real challenge for some people but you need to be proactive in this area if you are going to succeed. luckily, our social media management team can do a lot of the heavy lifting for you and help raise awareness of your brand to achieve your goals. Facebook is the most popular social media channel ever and is used by more than two-thirds of the population, if you are not on it, you are missing a fantastic opportunity to send organic traffic to your website.
Search Engine Optimisation (SEO)
Search Engine Optimisation (SEO) covers a lot of different areas and skills. SEO includes the information contained within your website (Onpage Optimisation) and how it is received by the search engines. It also includes what is happening to your website (Offpage Optimisation) from outside, where other websites are connecting (linking) to your business and website. Ensuring that your website has effective SEO is essential to the search engines ranking your website for the services that you provide and is probably the most important of all the digital marketing strategies to concentrate on.
Paying for clicks to your website from the search engines or Facebook is the fastest way to get visitors to your services and products. Paid advertising can be created very specifically and can target your local area and people looking exactly for the services that you provide. Budgets can be controlled and campaigns can be started for as little as £10 per day.
Email Marketing and now Messenger has worked effectively as a method to engage with your customers and clients since the start of the internet. For businesses, it works by giving something of value to your clients in exchange for their name and email address which you add to your email list or newsletter. This then allows you to send a regular email to your existing or potential clients, keeping you in the forefront of their mind. This means that when they next need your services you will be the first person they think of and contact.
Writing and becoming an expert in your industry is a fantastic way to increase revenue, sales and promote your business, demonstrate your skills and give value to your potential clients and those interested in what you do.
However, you need to provide quality information and do so on a regular basis. Writing articles at least twice a month but weekly if possible or creating unique content for each service you provide will lead to more clients from organic traffic wanting to know about you.
The more you write, publish and target your articles at your audience correctly, the more leads you will attract to your business.
Call Us About Digital Marketing
If you have any questions regarding digital marketing for your business or what to focus on you can just call us for an informal chat on 0191 5111009 so we can help you and your business succeed online.
Digital Marketing believes in a no-nonsense approach with our clients and works very closely with Newcastle clients to ensure the performance of their digital marketing and ongoing campaigns.
Organic traffic versus paid traffic
'what is the best website traffic to have'?
Organic traffic is website visitors that have found your website from the search engines (SEO) like Google and Bing, from articles you have written online, or from the social media marketing that you are doing, people are finding your work and visiting your website from these places.
Paid traffic is when you drive customers to your website using google pay per click or facebook ads, you literally need to pay for those visits.
Traffic You Own
However, to answer the question, the best web traffic is traffic that you own! These are the clients and potential customers that have signed up to your email list, these are people that you can market and sell to forever, they already know about your products and you have a relationship that you can turn into a lifetime client.
Don't just rely on Facebook
If you are a Newcastle based company and do not have a website, then you are leaving money on the table, all successful digital marketing starts with your site, even if you have been generating customers on Facebook and that has worked so far, you need a website to protect your brand in case your preferred social media channel changes the rules, being found in search will protect your revenue, sales and ensure digital growth.